Scaled CSMs Should Be Creating Content

Gain Grow Retain

Contenido proporcionado por Gain Grow Retain. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Gain Grow Retain o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

2y ago 8:08

MP3•Episodio en casa

Are you using scaled CS as a universal engagement strategy? If not, you are missing out on giving your team the chance to build out their roles due to lack of bandwidth.

In building relevant and actionable content, it is important that you:

know the persona
know the product
know the market
share best practices
have a variety of content types
- webinars
- workshops
- 5-7 minute recordings
- in-product guies
- templates
- social media

The result of a strategically planned content library that is easy to access is stronger customer engagement across all segments. It also allows your team to maximize the 1:1 activities that drive the outcomes you are looking to help your customer with.

What ways are you using content to strengthen your customer engagement?

-----

Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success.

We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page.

GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

296 episodios

#Office Hours #Tech #MBA #Business #Gain Grow Retain