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Unlocking the Power of AI in Marketing at Boomi
Manage episode 427867904 series 2427165
Contenido proporcionado por The Futurum Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Futurum Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing.
Their discussion covers:
The role of marketing in Boomi’s corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges
How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi’s sales development team to give customers a near real-time experience
- Alison’s marketing breadth and depth as a operationally-focused leader
782 episodios
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Manage episode 427867904 series 2427165
Contenido proporcionado por The Futurum Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Futurum Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan’s journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing.
Their discussion covers:
The role of marketing in Boomi’s corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges
How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi’s sales development team to give customers a near real-time experience
- Alison’s marketing breadth and depth as a operationally-focused leader
782 episodios
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Similar a Futurum Tech Webcast
Show notes are at https://stevelitchfield.com/sshow/chat.html
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Defensive Security Podcast - Malware, Hacking, Cyber Security & Infosec
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continue reading
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