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The Intersection of Martech and PLG (Product-Led Growth)
Manage episode 424598450 series 2427165
Contenido proporcionado por The Futurum Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Futurum Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence of AI and emerging technologies on the customer experience.
Their discussion covers:
Madhukar Kumar's career journey, transitioning from a journalist to a developer to a tech CMO.
PLG strategies that tightly align sales and marketing and facilitate conversion of customers from freemium to enterprise models.
The evolving landscape of MarTech and its impact on modern marketing strategies, including the integration of creativity and analytics.
Insights into the use of AI, gen AI, and emerging technologies in marketing and their influence on the customer experience and key performance metrics.
752 episodios
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Manage episode 424598450 series 2427165
Contenido proporcionado por The Futurum Group. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Futurum Group o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin is joined by SingleStore CMO Madhukar Kumar. Tune into this 30 min discussion, as they explore the symbiotic value of a product-led growth (PLG) strategy on sales and marketing, the dynamic blend of creativity and analytics in marketing at SingleStore, and the influence of AI and emerging technologies on the customer experience.
Their discussion covers:
Madhukar Kumar's career journey, transitioning from a journalist to a developer to a tech CMO.
PLG strategies that tightly align sales and marketing and facilitate conversion of customers from freemium to enterprise models.
The evolving landscape of MarTech and its impact on modern marketing strategies, including the integration of creativity and analytics.
Insights into the use of AI, gen AI, and emerging technologies in marketing and their influence on the customer experience and key performance metrics.
752 episodios
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Similar a Futurum Tech Webcast
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…
continue reading
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…
continue reading
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…
continue reading
Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
…
continue reading
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…
continue reading
Every Friday and Sunday, Slate’s popular daily news podcast What Next brings you TBD, a clear-eyed look into the future. From fake news to fake meat, algorithms to augmented reality, Lizzie O’Leary is your guide to the tech industry and the world it’s creating for us to live in.
…
continue reading
Material is a weekly discussion about the Google and Android universe. Your intrepid hosts try to answer the question, “What holds up the digital world?” The answer, so far, is that it’s Google all the way down. Hosted by Andy Ihnatko and Florence Ion.
…
continue reading
Why do only 10% of companies succeed with AI? In this series by MIT SMR and BCG, we talk to the leaders who've achieved big wins with AI in their companies and learn how they did it. Hear what gets experts from companies like NASA, Shopify, and others excited to do their jobs every day and what they consider the keys to their success.
…
continue reading
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