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Contenido proporcionado por Future Commerce, Phillip Jackson, and Brian Lange. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Future Commerce, Phillip Jackson, and Brian Lange o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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The Future Consumer is Omnimodal

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Manage episode 439167731 series 1854740
Contenido proporcionado por Future Commerce, Phillip Jackson, and Brian Lange. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Future Commerce, Phillip Jackson, and Brian Lange o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growing role in personalization. Listen now!

The New Consumer Journey

Key takeaways:

  • {00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson
  • {00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange
  • {00:19:15} "If a brand’s website is hard to use, they think less of the brand itself." – Brian Lange
  • {00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John Affourtit

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

542 episodios

Artwork

The Future Consumer is Omnimodal

Future Commerce

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Manage episode 439167731 series 1854740
Contenido proporcionado por Future Commerce, Phillip Jackson, and Brian Lange. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Future Commerce, Phillip Jackson, and Brian Lange o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growing role in personalization. Listen now!

The New Consumer Journey

Key takeaways:

  • {00:09:30} "Consumers are shifting from an omnichannel shopping journey to an omnimodal shopping journey." – Phillip Jackson
  • {00:17:30} “One of the things that we found that was super interesting is that the scroll set, which is the youngest generation, is that their mode of shopping is highly influenced by how they feel. And this is a challenge because right now, context is collapsing.” – Brian Lange
  • {00:19:15} "If a brand’s website is hard to use, they think less of the brand itself." – Brian Lange
  • {00:28:45} "What I'm most excited about is kind of realizing some of the promises of personalization that we've heard about for so long, specific to things like segmentation and identity and all of the promise of 1-1 communications. AI actually enables us to do that, which is pretty spectacular.” – John Affourtit

Associated Links:

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

  continue reading

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