Episode 33 - Marketing Your Brand
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What is the importance of a brand, how is related to your vision, and how do you market it?
- A brand is your outward expression of your vision and purpose. It is your promise to the world
- You need to figure out your vision and how you serve your customers or community
- Marketing without a brand is just randomly trawling for customers
- Once you’ve figured out your brand, however, use it consistently and use it across all platforms - digital and real-time
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