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Episode 4: Colleen Baum, Senior Partner at McKinsey & Company
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What is the value of experiential retail?
Find out the answer to this question and more in the latest episode of From Where I Sit featuring Colleen Baum, Senior Partner and a leader of McKinsey & Company’s retail operations and retail real estate initiatives for the Americas. Colleen and ICSC President & CEO, Tom McGee, discuss experiential retail, supply chain, store optimization, and more.
Resources mentioned in this episode:
- “The Halo Effect III: Where the Halo Shines,” 2023 study by ICSC
- “What the real estate industry needs to know about experiential retail,” 2024 article by McKinsey & Company
- “An update on US consumer sentiment: A boost in optimism amid the holiday spending season,” 2024 article by McKinsey & Company
- “The State of Fashion 2025: Challenges at every turn,” 2024 report by McKinsey & Company
Follow From Where I Sit for more conversations about commercial real estate, retail, and business.
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This episode was recorded on December 4, 2024.
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