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Scrappy Marketing Tactics to Kickstart Lead Gen
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Scrappy Marketing Tactics to Kickstart Lead Gen
In this episode, co-hosts Kelsey McKenna and Zach Conway explore high-quality lead generation strategies in wealth management, emphasizing the need to move beyond traditional SEO by directly engaging with target audiences and leveraging customer feedback.
Drawing from real-world examples like Ritholtz’s multi-media approach and Facebook group engagement, they highlight the importance of resource creation, trust-building, and aligning marketing efforts with client pain points. With a blend of humor and practical advice, Kelsey and Zach offer a focused, scrappier approach to lead generation, underscoring the value of understanding both product and audience before scaling to foster sustainable growth.
Key Points:
- SEO Challenges
- Meeting Clients Where They Are
- Organic Engagement
- Feedback-Driven Development
- Pipeline and Funnel Strategy
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