Using Podcast Guesting to grow your business with Sheryl Plouffe

From Startup to Wunderbrand

Nicholas interviews Sheryl Plouffe, co-founder of IconMaker, and Weather Channel fame, who has helped entrepreneurs scale their businesses to six and seven figures through strategic podcast guesting and high-ticket offers. Sheryl shares her unique insights on building high-trust relationships, leveraging partnerships, and positioning yourself as an authority. Whether you're looking to grow your business or become a do podcast guesting, this episode is packed with practical advice on scaling to the next level.

📌 Topics Covered:

Scaling your business through podcast guesting
Building high-trust relationships for business growth
The power of partnerships and strategic alliances
Focusing on high-ticket offers to surpass six figures
💡 Want to learn more? Visit Sheryl Plouffe’s website: https://iconmakerlive.com

00:00 Sheryl Plouffe
00:51 Introduction and Guest Welcome
01:38 Sheryl's Media Background and Transition to Entrepreneurship
02:22 Leveraging Podcast Guest Appearances for Business Growth
03:20 Building High Trust Relationships
04:40 Positioning Yourself as an Authority
05:58 The Importance of Strategy Over Tactics
07:25 Setting Realistic Expectations and Building Partnerships
10:45 Mindset Shifts for Achieving Seven Figures
12:01 IconMaker's Unique Approach and Client Success
19:07 Sheryl's Secret Sauce and Scaling to Eight Figures
22:41 How to Connect with Sheryl and IconMaker
24:29 Conclusion and Final Thoughts

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