040: What We Learned from ‘Quitting’ Social Media (& How You Can Simplify Your Marketing)

Freedom Filled Life with Bucketlist Bombshells

In this episode we’ll share with you behind the scenes insights into:

(00:00) - How we navigated instagram for business growth in the early days of IG

(12:56) - Rethinking your social media strategy from what you think you “should” be doing

(29:22) - Effective & authentic Instagram sales & marketing conversations

(39:54) - Creating what we like to call a “Social Media Optional Strategy”

(44:52) - Embracing living more presently and leaving your phone in your pocket

Have you ever wondered if you really need to be on social media to grow your business? Or if it’s possible to land clients without spending hours creating content or chasing the algorithm?

In this episode of The Freedom-Filled Life Podcast™, we’re pulling back the curtain on why we stepped away from social media (kind of) and how you can rethink your marketing strategy to work for you—not against you. We’re sharing our personal journey with Instagram—from the early days when it felt like a fun, creative outlet, to the pressure-packed years of using it as a full-blown business tool.

Spoiler alert: You don’t need to be a content-creating machine to find leads and close sales. We’re diving into how you can take a “social media light” approach, balancing authenticity and connection without sacrificing your sanity.

Here’s what you’ll learn in today’s episode:

• Why it’s time to challenge the “always-on” social media culture and create a strategy that actually aligns with your goals.
• The power of alternative marketing strategies like networking, word of mouth, relationship building, and email marketing—and why they might be a better fit for your business.
• How to craft a social media presence that feels real, intentional, and stress-free, including personalized strategies to connect with your audience through direct messages.
• Why ditching the pressure to post constantly can actually enhance your well-being and help you build a business & life that feels more grounded in connection and presence.

Whether you’re ready to log off for good or just want to approach social media with less pressure, this episode will give you the tools and insights to create a marketing strategy that feels aligned with your values and vision.

Don’t forget to download today’s episode freebie:Ready to implement a Social Media Optional Plan? Download our BTS of Our

Social Media-Optional Business Strategy worksheet to help you rethink your marketing approach, define the platforms that align with your goals, and create a personalized strategy that works for YOUR business — plus content prompts!

Download here: https://bucketlistbombshells.com/smoptional

Connect with Cassie & Shay:

Freebie! BTS of Our Social Media-Optional Business Strategy worksheet & content prompts

Download here: https://bucketlistbombshells.com/smoptional

Send us a DM on IG and tell us what they want to hear on this season of FFL . Find us here: https://instagram.com/bucketlistbombshells

Ready to launch your own business in 2025!? Apply now for Bucketlist Bombshells Launch Camp (we’re kicking off February 10th!!) https://bucketlistbombshells.com/launchcamp