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Building a Brand in a New Market with Jason Dayton of Trail Magic
Manage episode 445139792 series 3604417
Contenido proporcionado por Lars Miller. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Lars Miller o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Summary
In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez interview Jason Dayton, co-founder of Trail Magic, a rapidly growing THC beverage brand in Minnesota. Jason shares his journey from cider making to launching Trail Magic, highlighting the challenges and opportunities in the cannabis beverage industry. The conversation delves into the risks and rewards of entering a new market, the importance of consumer preferences, and the strategies for building a successful brand. Jason emphasizes the significance of community engagement and the future vision for Trail Magic as a leader in the cannabis beverage space.
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