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THE EVOLVING LANDSCAPE OF FRANCHISE RECRUITMENT | Advice with David Glover and Dugan Aylen | The Franchising Center
Manage episode 407569326 series 3541230
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In this Podcast Interview, join us as we delve into the world of franchising with David Glover, joint CEO of Caremark. With over 30 years of experience, David brings a wealth of expertise and insights to the table.
David's journey began in the early 90s as a franchise lawyer, eventually transitioning to become a Subway master franchisee and later holding various roles in franchise recruitment and management. Ten years ago, he joined Caremark and assumed the position of joint CEO.
Throughout the discussion, David emphasizes the importance of open, honest, and transparent communication in fostering strong relationships with franchisees. He shares strategies for managing expectations, recruiting the right franchisees, and maintaining consistency in brand, service, and marketing.
Additionally, David reflects on the evolving landscape of franchise recruitment, noting the diminishing relevance of franchise shows in favour of online research, while still recognising their value for networking and community-building.
Gain deeper insights into Caremark's growth trajectory under David's leadership, including its commitment to transparent communication with franchisees through platforms like the Franchisee Consulting Group and 360 Group.
Don't miss this enlightening conversation as David shares his unparalleled expertise and strategies for navigating the complexities of franchising with integrity, resilience, and visionary leadership.
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We hope you enjoy this episode full of fantastic advice! Let us know your thoughts in the comments section :) Franchising Uncovered Podcast Team
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