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#57 Can Your Coaching Business Survive A Ruthlessly Changing Market?
Manage episode 461560246 series 3553524
Contenido proporcionado por Terence Tam. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Terence Tam o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
One thing coaches and experts need to know…
…is that the coaching industry, like any market, is volatile.
Case in point: COVID.
When COVID hit, seminars went from being everywhere to zero.
Our business also went from booming to NOTHING.
We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect.
Trends can make or break your business. Nowadays it’s AI and automation.
So the question is, how can your coaching business ride a trend, instead of being decimated by it?
In this episode, Steven Proud from the Radical Global Marketing Podcast asks Terence Tam, our founder, about the challenges we face as a marketing agency that serves high-ticket coaches and experts.
You’ll learn:
- How to spot opportunities in chaos (and future-proof your business)
- The secret to staying relevant in a competitive (and skeptical) market
- Why hyper-niches are great for scaling your business
- Future trends in the coaching industry
#BusinessChallenges #CoachingTrends #CoachingIndustry #HighTicketCoaches #PodcastInterview #RadicalGlobalMarketing #RadicalMarketing
Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketing
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.
With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!
Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com
Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com
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