Rival: The man who gave Gary Vee the "jab, jab, jab, right hook"

Founded & Grounded

The former MD of Gary Vee's Vayner Media left everything behind to pursue his dream, and the results will leave you inspired.
Tune into a thought-provoking journey with Eric Fulwiler, the visionary co-founder behind the growth marketing consultancy Rival.
What was the tipping point that compelled him to take the plunge? In reality, there wasn't one...
Eric pulls back the glitzy entrepreneurial curtain and reveals the unfiltered realities of day-to-day startup life.
Key Takeaways
- Define Your Own Success Metrics: It’s not just about growth; in Eric's case, it's about building a business that is so strong that someone else would want to purchase it. Learn his philosophy: don't challenge the market; change it.
- Prepare for the Marathon: Entrepreneurship is a journey of endurance. Eric's advice? Build emotional and psychological resilience. It’s about ensuring the longevity of both your mental health and your business. Take care of yourself, your team, and truly understand your customers' needs.
- More Than Just Profit: Eric sees Rival, and business in general, as a vehicle for positive change. Aim for a social and environmental impact; embody the challenger brand mindset, and drive innovation that matters.

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Capíttulos

1. Introduction and updates for Founded and Grounded in 2024 (00:00:00)

2. Guest Introduction: Eric Fulwiler's journey to entrepreneurship (00:03:16)

3. Eric Fulwiler on the inception of Rival and the meaning of being an entrepreneur (00:09:30)

4. Business Model of Rival and Scratch Podcast's role in Rival's strategy (00:14:13)

5. Eric Fulwiler on being an American in the UK startup scene and the significance of being a B Corp (00:20:10)

6. Sponsor: NPSA - Secure Innovation (00:26:10)

7. Sponsor: Hexa Finance (00:26:26)

8. Discussion: Why people become entrepreneurs and the journey into entrepreneurship (00:28:04)

9. The challenges startups face in changing the market and the unglamorous side of being a founder (00:35:18)

10. Balancing family life and startup life with Eric Fulwiler (00:42:32)

11. The importance of LinkedIn and sharing failures, and strategies for using LinkedIn for business (00:57:29)

12. The role of partnerships in business models and future plans for Eric's company (01:04:09)

13. Advice for those thinking of starting a business and prioritizing mental health (01:10:23)

14. Previous episode's unanswered questions and introduction to the next episode's guest (01:17:26)

15. Closing remarks and call to action (01:21:15)