Scaling Your Business with Facebook Ads

For Impact Podcast with Jared Erni

About The Guest(s):
Brandon Guthrie is the founder of Dream Design Labs, a digital marketing agency that helps kingdom-driven residential contractors scale their businesses. He is the recipient of the Two Comma X Club Award from ClickFunnels and is the host of the Christian Contractors Podcast.

Summary:
Brandon Guthrie shares his journey from being a motocross racer to becoming a successful entrepreneur. After a life-altering accident, he shifted his focus from personal success to serving others. He explains how he helps residential contractors scale their businesses through social media advertising and effective sales funnels. Brandon also discusses the importance of perseverance, humility, and having a clear vision for the future.

Key Takeaways:

• Perseverance and dedication are essential qualities for success in entrepreneurship.
• When faced with challenges, run towards the fire and look for opportunities.
• Social media advertising can be a powerful tool for residential contractors to reach potential customers.
• The key to successful advertising is to create a pattern interrupt and engage the audience's curiosity.
• Building a strong sales funnel and having an effective call strategy are crucial for converting leads into customers.
• Making your purpose bigger than your circumstances can help you overcome challenges and achieve success.

Quotes:

• "Whenever the world is being shaken up, there is opportunity snapping off the rock." - Brandon Guthrie
• "If you're making it all about yourself, you're on a hamster wheel. Make it about serving others." - Brandon Guthrie
• "Turn the tables and make it about qualifying the customer for your unique offer." - Brandon Guthrie