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The Finance Publisher for Founders
Manage episode 432637742 series 3496716
Contenido proporcionado por John Newtson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente John Newtson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Mathieu Silverstein runs Wealth Factory.
It is not your traditional FinPub – but has done something unique in the industry.
He straddles a fascinating line between B2C & B2B.
Wealth Factory publishes finance education for founders and business owners.
His marketing model is 100% the B2C marketing approach we are used to in FinPub.
But his target audience is B2B.
They have money.
They spend money.
And it’s essentially a business expense for them.
That’s a powerful position to be able to market into and Mat is crushing it.
He’s generating over 400k a month in MRR (monthly recurring revenue) and over 9 million in annual sales.
No question: Mat has built a phenomenal business.
He was kind enough to come on and share his insights and experiences building such a great business.
He shares some real gems, like why FOMO (the fear of missing out) is not nearly as strong of a sales generator as FOFU.
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
Capíttulos
1. The Finance Publisher for Founders (00:00:00)
2. The story behind the business (00:00:02)
3. The growth of business owners means a larger customer pool (00:04:27)
4. Using a B2C marketing model to B2B customers (00:06:40)
5. FOMO vs FOFU (00:09:01)
6. Mat's Product Mix (00:12:18)
7. Comparing & Contrasting with Stock Newsletter Product Ladders (00:24:34)
8. Product development for front end offers (00:26:31)
9. Mixing evergreen promos & newsier trend driven promotions (00:33:44)
10. Mat's journey as an entrepreneur (00:45:32)
11. Exploring Innovation in Finance and Tech (00:45:54)
12. Embedded Finance Opportunities in FinPub (00:52:00)
13. A story about the insurance business opportunity in Finpub (00:59:20)
14. Marketing Innovation in FinPub Industry (01:08:05)
12 episodios
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