Don't Make The Same Mistakes I Did — What I Wish I Knew About Content Creation and Personal Branding

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E49: Have you ever wondered why your content isn't hitting the mark? You're putting in all the hard work, creating content day in and day out, yet it feels like you're just shouting into the wind. Frustrating, right?
I get it. Because I've been there. I thought that just putting out great content would be enough to make me a success. But boy, was I wrong! I soon found myself posting into the void, while other creators seemingly effortlessly thrived. It was disheartening, to say the least.
Today, host Yong-Soo Chung (@YongSooChung) is taking a deep dive into his journey as a content creator. He will be sharing his six mistakes and explaining how you can avoid them.
On today’s episode, you’ll learn:
- The Importance of Building a Personal Brand
- How to Build Trust, Credibility, and Connection
- Building a Targeted Audience and Refining Content
Let's get down to business!
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SPONSOR:
Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.
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EXCERPTS:
The Power of Networks: "Every creator must build a strong connection with both their followers and their network of like-minded creators to boost their content." — Yong-Soo Chung (14:41)
The Power of Mentors: "Over the course of my creator journey, I connected with several creators, many of whom became my mentors. I learned a lot from them and absorbed a lot of their knowledge and teachings. Even today, I constantly refer back to them and their words in my episodes and newsletters. Their words form the foundation of a lot of my ideas and beliefs, but that's the thing they're supposed to provide me with, just the foundation." — Yong-Soo Chung (24:00)
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LINKS:
Episode 36
Episode 45

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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