Scott & Missy Tannen, Boll & Branch co-founders: Ask `why’ enough and you'll reinvent an industry

Finding Inspo with Alex Barinka

What began as a suburban couple’s search for new sheets ended with the founding of a direct-to-consumer luxury bedding business. This week on the first shoppable podcast, Scott and Missy Tannen, the married co-founders of luxury bedding company Boll and Branch, share how their relentless curiosity led them to become a viral-marketing success.

Just over five years in, Boll & Branch is already the biggest consumer of Fair Trade Certified organic cotton in the world -- but customers don't always care. Scott and Missy talk the realities of building an environmentally conscious business, how they created a unique brand in today's crowded consumer product landscape and the personal risks they took to accomplish it all (think five mortgages).

Every episode of "Finding Inspo with Alex Barinka" is shoppable through e-commerce company Verishop to help you discover new brands through their unique stories. Scott, Missy and host Alex Barinka have curated their favorite products in the Finding Inspo store at verishop.com/inspo.

New Verishop customers can take 20% off their first purchase with the code INSPOBB (exclusions may apply; code expires 30 days after episode publication and cannot be combined with other promotions).

Follow the podcast on Instagram at @inspopodcast and Alex Barinka on Twitter and Instagram at @alexbarinka. Tweet or comment to Alex on social media, or write a podcast review, about where you are finding inspo from this conversation, and she may read your takeaways on the next episode.

This podcast is executive produced by Alex Barinka, who also serves as head of external affairs at Verishop. Special thanks to Wonder Media Network for editing and production support. See you soon!