How To Sell One-Time Financial Plans

Financial Advisor Marketing Podcast

While one-time financial plans aren’t as attractive to prospective clients or your financial advice business, there’s still a place for them.

Some people will prefer a one-time plan, and others might see it as a way to take your services for a test drive before committing to a long term relationship.

But most financial advisors aren’t good at helping their prospective clients see the value of one-time financial plans. And this flaw nukes your conversion rates.

So, in today’s episode, I’m going to share the biggest obstacles prospective clients will have to buying a one-time financial plan. And how you can overcome each one to improve your sales process and remove the barriers to working with you.

Listen now.

Show highlights include:

• The almost-too-obvious, yet wildly effective way to convert more people into paying clients (6:51)
• One skill financial advisors must master to overcome the psychological “temporal discounting” glitch your clients will have to your one-time financial plan (12:10)
• How to make your clients sell themselves on buying a service with a delayed payoff (even when it goes against their natural psychology) (12:38)
• 3 things you must emphasize when selling to prospective clients who have the “DIY Mentality" (14:40)
• How to help your clients feel more empowered when buying a one-time financial plan (this boosts conversions) (17:50)
• The “Future Relationship" positioning trick that turns one-time financial plans into recurring revenue (19:45)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.