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E6: How to Honor Yourself & Your Audience First with Megan Dowd
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Next up in the Fempreneur Coach Connection Podcast is Megan Dowd, and she’s talking about how to honor the human behind the business and the humans in the audience so we can build more equitable businesses.
Megan is a narrative strategist and creative coach, working with feminist small business owners and entrepreneurs to build brand messaging, launch narratives and offer suites that create a real connection with their audience - aka community, aka clients, aka real people with real lives.
She's also the founder of Human First, Biz Second and the original Spicy Soapbox. Her upcoming One Sock Method is going to create boundaries and build connections in your business.
In this episode:
- [05:00] Deep connection through content marketing
- [09:38] Brand Fam vs. Brand Fan
- [13:20] One Sock Method - How to share your personal stuff
- [17:10] Ideas for showing up authentically in the social media space
- [20:05] Voyeurism is a point of connection
- [21:30] Building an offer rooted in your values and strengths
- [27:10] The steps you need to be taking to evolve your brand voice
- [33:25] How to work in this Human First Biz Second model
Resources from this episode
Want to be a guest on the Fempreneur Coach Connection? Apply at fempreneuronline.com/guest
Noteworthy quotes from this episode
“A business that fits within you and that you fit within.”
“It's that authenticity that drives connection.”
“You don't need to share all your dirty laundry. You just need one sock.”
“The most powerful things you have in your marketing arsenal are your ordinary personal stories.”
“If your offer isn't built on what you believe in most, what you want to stand up and shout and talk about for hours, why are you going through all of the work?”
“I’m not the only one doing the thing. There are hundreds of me, but it's my blend of my strengths, my skills, my values, and my boundaries that bring my people to me.”
“The evolution part of it’s truly digging back into your values.”
“Have your Hamilton moment. What is it you will stand for? And most importantly, what are you willing to fail for?”
Connect with Megan
Instagram: @withmegandowd
Website: withmegandowd.com
Connect with Nicole
Instagram: @fempreneuronline
Facebook: @fempreneuronline
Website: fempreneuronline.com
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