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Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management
Manage episode 392125254 series 3304233
Contenido proporcionado por Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn.
The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avoiding tactics that lack value, and 7) optimizing conversion points on the website.
Javier also emphasizes the importance of refining website content and call-to-action strategies for effective marketing. He shares personal experiences of thriving during economic downturns by focusing on marketing efficiency.
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