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S4E25 - Optimizing organizational processes with Ruben de Boer
Manage episode 437211117 series 3266320
Contenido proporcionado por Rommil Santiago's Experiment Nation. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Rommil Santiago's Experiment Nation o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Ruben de Boer, a lead consultant at Online Dialogue and the founder of Conversion Ideas, shares his approach to conversion rate optimization (CRO) and experimentation. With 15 years of experience, Ruben emphasizes the importance of data-driven decision-making and understanding human behavior. He highlights the shift from focusing solely on digital products to also optimizing organizational processes. Ruben provides insights into the challenges of implementing experimentation in organizations, the need for higher management support, and the significance of aligning with colleagues' goals and motivations. He advocates for a research-driven approach, continuous feedback, and fostering an experimentation culture within teams to drive better results.
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