#148: Strategy | Will AI Impact SEO, Are Sales and Marketing Converging, The Timeless Principles of Marketing (With John Short)

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel optimization, and scaling growth.

They discuss

• Growth by acquisitions
• Timeless marketing principles
• Evolving dynamic between sales and marketing
• The impact of AI on SEO
• Building a strong company narrative

Timestamps

• (00:00) - - Intro and disclaimers
• (04:59) - - Seeking Strategic Guidance
• (08:52) - - Embracing Ten X Growth Mindset
• (13:45) - - Overcoming Hurdles in Business
• (14:43) - - Balancing Work and Family Commitments
• (19:41) - - Evolving Search Results and AI Generative Models
• (23:34) - - Understanding Golf Physics and AI Research
• (29:31) - - Search Engine Trust and Accuracy
• (30:31) - - Shifting Landscapes: SEO, Cookies, and Timeless Principles
• (36:30) - - Strategic Approach to Social Media Advertising
• (38:23) - - Predictive User Scores and Behavior Analysis
• (41:56) - - Navigating Growth and Expansion
• (44:52) - - Aligning Sales and Marketing for Success
• (48:04) - - The Power of Company Vision: Lessons from Drift
• (51:16) - - Strategic Alignment

Send guest pitches and ideas to [e-mail]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more