118: Embracing the Marathon that Business is: Moving Forward is More Important than Speed ft Channing Muller
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Hi there friends, ready to get a grip on effective marketing? Tune into this insightful episode with my special guest, Channing Muller. As the Principal of DCM Communications, Channing has crafted a stellar career coaching small business owners and event professionals to master marketing, navigating the delicate balance between sales and strategy.
An award-winning coach, Channing's credentials are as expansive as they are impressive, featuring recognitions such as “The BizBash 500 Most Influential Event Pros,” “40 Under 40” by Connect, and “25 Young Event Pros to Watch” by Special Events magazine. She's not just a coach; she's an industry thought leader, contributing regularly to multiple publications and sharing her wisdom as a public speaker.
However, Channing's journey is far from conventional. Having survived two heart attacks, she transformed herself into an endurance athlete, soon to be a 5x marathoner. This personal triumph echoes her resilience and determination, traits she carries into her professional life. Moreover, she's a self-made entrepreneur, who, despite not planning to tread this path, can't imagine looking back now.
From launching her event career at a memorable Barton G event in Miami, which sparked off a decade-long stint of attending more than 2730 events, to her geographical journey that spans New Orleans, Denver, Miami, London, DC, and Chattanooga, Channing's adventures have left her with vast knowledge and invaluable experience.
This episode promises to take you through an engaging discussion, shedding light on effective event marketing techniques, the essential role of email marketing, and the intricacies of social media strategy. Prepare to dive deep into Channing's expertise as she shares her tips to avoid the 'comparison trap' in the digital age.
So, race yourself for a conversation that balances the serious, the insightful, and the unexpectedly witty.
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Connect with Channing on these channels below:
Instagram: https://www.instagram.com/dcmcommunications/
(Personal Instagram: https://www.instagram.com/channingmuller/)
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“Events: demystified” Podcast is brought to you by Tree-Fan Events and your Podcast Host is Anca Trifan, CMP, DES.
Let's chat about your event, and schedule a time that works for you via the 20 min free consultation link.
Original Podcast Music written and produced by Fable Score Music.
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