EP #12 - Bridging Cultures with Steve Warren and Chinese Pop

Euwan Godfrey

Ever wondered how a passion for radio could lead to the creation of a unique cross-cultural platform? Join us as Steve Warren, the visionary behind China America Radio Station, shares his fascinating journey. From early influences like his father and his high school radio days to founding MOR Media in 1987, Steve's story is one of innovation and cultural connection. His insights from Sirius XM Satellite Radio unveiled a market gap for Chinese pop music, leading to the launch of China America Radio in 2007. Broadcasting 24/7, this station brings vibrant Chinese pop music to New York and beyond, driven by Steve's mission to make these sounds accessible to everyone.
Discover the intricate tapestry of Chinese and Asian cultures through Steve's experiences. He draws lessons from past broadcasting missteps with Hispanic communities, emphasizing the need for cultural awareness and understanding. By showcasing music from Taiwan, Hong Kong, and Chinese American artists, Steve champions diversity and education. His personal journey across states and countries has enriched his perspective, fueling a forward-thinking approach to radio. Learn how China America Radio bridges cultural gaps with features like a free music player offering translated song titles, ensuring that even non-Mandarin and non-Cantonese speakers can enjoy the lively world of Chinese pop music.

Capíttulos

1. Chinese Pop Radio Station Business Expansion (00:00:00)

2. Exploring Chinese Pop Music Culture (00:07:32)