#110 Why being genuine matters in outbound sales with Theo Shikov, CEO & Founder Out2Bound

Europe's B2B SaaS Sales Podcast

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2+ y ago 22:51

M4A•Episodio en casa

“We need more leads. This will solve all or at least tons of sales problems.

Can you please do outbound sales at scale for me for EUR 2’000-5000 / month?“

“NO - if product-market-fit is not there and you have only few potential buyers.”

Here’s 3 great insights from having him Theo Shikov, CEO & Founder Out2Bound on our Europe’s B2B SaaS Sales Podcast.

1️⃣ Following up is everything: In Europe, there is still this stigma that following up can be negative. It is not. Countless prospects only reply after 5-7 touchpoints. And then become customers.

2️⃣ Embrace Personalisation at scale: Get to the DNA of your target company and buyer. Then decide via “ABC-Bucketing” where to invest into deep personalisation and where to “only” nurture at scale.

3️⃣ Don’t skip PMF (Product-Market-Fit): Scaling outbound sales motion without nailing down your sales arguments and ICP (Ideal Customer Profile) can actually hurt you, especially if your market has <1’000 potential buyers.

Thanks so much for sharing your learnings and insights from the last 6 years with us Theo!

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