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Nick Bennett From GTM In-House Wizard To Author And GTM Educator
Manage episode 459792672 series 3482914
Contenido proporcionado por Seth Goldstein and Goldstein Media LLC. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Seth Goldstein and Goldstein Media LLC o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Nick Bennett is the Co-Founder of TACK, a media network and go-to-market firm helping businesses convert demand into revenue through their People-first GTM model. With over a decade of experience in the B2B tech industry, Nick specializes in crafting innovative go-to-market strategies. He is a leading advocate for leveraging the creator economy in B2B marketing to drive meaningful connections and growth. Nick regularly shares insights to help businesses successfully integrate influencer marketing into their strategies. His book, B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, aims to guide B2B businesses in developing impactful influencer partnerships.
Key Moments
[06:13] Rebranding; focus: media, community, after December 10.
[07:49] Running community: engaging, challenging, fosters active participation.
[12:00] Loved your book's actionable insights, thanks, Nick!
[15:59] Success through strategic connections and consistent content.
[17:05] Concern about no deals and financial security.
[20:02] Laptops enable mobile work; book available everywhere.
[23:52] Review and explore more marketing podcasts.
Find Nick Online
https://www.koganpage.com/marketing-communications/b2b-influencer-marketing-9781398615281
https://www.tackgtm.com/tack-insider
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