#18 - Paul Heintzman - Building an Alcohol Business and America's Great History of Rum.

Entrepreneur, Among Other Things

Paul Heintzman is CPO (Chief Party Officer) of Saltwater Woody American Rum whose main mission was to represent what the three founders loved the most, the beach, summer, fun and sunshine, while using 100% real fruit juices. Paul started in banking and took a chance during the Covid-19 pandemic with two friends and zero alcohol sales experience. Paul said in the interview, "I think I am the best alcohol salesman in the world", and after the podcast we believe him.
In this episode, Paul and Alex drink 3 flavors of Saltwater Woody Rum (sorry for the background noise and ice clanking) while discussing building a alcohol business, the history of rum and how it helped build America. We explore Paul's TikTok featuring crazy liquor laws and what drinks will make you look hip in 2023.
Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 4x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2023, Mixt Solutions will cross over 100 million in all time sales on Amazon.

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