The New Yahoo & Google Email Deliverability Requirements w. Kendra Corman Ep 129

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

A live chat with Brenda Meller and Kendra Corman on Yahoo and Google Email Deliverability Requirements
Originally aired LIVE on Tuesday, April 9, 2024
Questions Kendra answers during the podcast:

• What are the requirements for Yahoo and Google email deliverability? (3:44)
• What is the difference between a DMARC and DKIM code? (4:52)
• Does the one-click unsubscribe button at the top of the email unsubscribe from the entire list or mark it as spam? (6:58)
• How often should small business owners and solopreneurs clean their email lists? (9:09)
• What is the impact of inactive subscribers on email deliverability? (9:00)
• What is a good open rate for emails? (12:55)
• How can recipients mark emails as safe senders to avoid the junk folder? (14:54)
• What is the best way to get people on an email list? (16:55)
• What are the three most important things to consider when writing an email subject line? (19:58)
• Are there any tools recommended for testing email subject lines? (20:58)

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Capíttulos

1. Enhancing Email Deliverability Requirements (00:00:00)

2. Email Deliverability and List Hygiene (00:09:08)

3. Effective Email Marketing Strategies (00:17:33)

4. Email Marketing and Podcast Bootcamp (00:26:52)

5. Transitioning From Corporate to Solopreneur (00:35:56)