SEO Tips for Entrepreneurs with Rachel Lindteigen Ep 118

Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners

Rachel Lindteigen on SEO Tips for Entrepreneurs: Blogs, Websites, Podcasts, Oh My! #enthusiasticallyselfemployed #linkedinlive
Unlock the secrets to a thriving online presence with Rachel Lindteigen, a seasoned SEO and content marketing expert boasting over two decades of experience in digital marketing. Curious about how you can drive traffic to your website without breaking the bank on ads? Rachel shares her journey from the corporate world to independent consultancy, revealing the power of organic marketing and content creation. Whether you're an entrepreneur, blogger, or podcaster, Rachel’s tips are designed to help you boost your traffic and profitability through effective SEO strategies.
We explore the fundamentals of SEO that every entrepreneur should know. Should you invest time or money in SEO? Understanding the basics can protect you from being duped by dishonest providers. Rachel also demystifies the transition from Universal Analytics to Google Analytics 4 (GA4), emphasizing its importance for tracking website traffic, marketing effectiveness, and user engagement. These insights are crucial for refining your marketing strategies and enhancing your website’s performance, leading to higher conversions and sales.
Discover the power of long tail keywords and how aligning your content with consumer intent can drastically improve your user experience and reduce bounce rates. Rachel shares her innovative strategies for optimizing content, including the integration of podcast transcripts and focused keywords that cater to Google’s evolving algorithm. We also discuss the best SEO tools and the rise of AI-generated content, ensuring your content remains original and high-quality. Engage with us on social media, share your thoughts, and join the conversation as we equip you with the tools to master SEO.
Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachel-lindteigen/
Visit her website: https://www.etchedmarketing.com/freebies
Subscribe to her YouTube channel: https://www.youtube.com/Etchedmarketingacademy
Watch the playback on LinkedIn: https://www.linkedin.com/feed/update/urn:li:ugcPost:7168760840874024960/

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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Capíttulos

1. SEO Tips for Entrepreneurs with Rachel Lindteigen Ep 118 (00:00:00)

2. SEO Tips for Entrepreneurs and Websites (00:01:29)

3. Mastering SEO Tips for Entrepreneurs (00:08:46)

4. Understanding Long Tail Keywords (00:16:56)

5. SEO Best Practices for Content Optimization (00:28:41)

6. Engagement and Feedback on Social Media (00:40:30)