E14 - Dare to lead, Fresh Graduate to CMO to Founder of Crikey, with Sheetal Bairamadgi

Empowering Indian Expats: Create more Impact & Influence, beyond just making a living

Graduate Degree, Masters, Certifications & more formal education Vs Learning on the job Doing what you love That energises you That uses your highest potential! Check out Sheetal's story to find out what brings in success and fulfillment. A fresh graduate in mechanical engineering, gets married and moves to Australia. To utilise her time at home, she starts to learn the world of online marketing. Falls in love with it. Within a year, with no formal training or a certificate, lands an entry-level job in social media marketing. From web advertisement moves to mobile advertisement. Grows into becoming head of sales and CMO. And, quits at the peak of her career - to start her own gaming studio. Don't forget to check the game her company created - Phone Case DIY that has had close to 90 million downloads so far. [Available both on iOS and Android] Today, Sheetal is one of the very few female founders in the male-dominated mobile gaming industry. Not only did she dare to enter this arena, but she also proved her mettle in the very first year of founding her company by building a game that went viral - 80+ million downloads In this episode of Empowering Indian Expats, Sheetal talked about -Why she was so inclined into this area of industry -vivid experience of her 1st interview -How and why, she transitioned from web advertising to mobile app marketing -Ways to learn and grow in the mobile app adverting market -Challenges faced by her in her career journey -Proven methods by which she grew so fast in her career -Why leaving the company to set up her own gaming studio was difficult? -Why and how she started her entrepreneurial journey in the gaming world -Her early days fear -Role of good community/support in one’s career Loved her answer to the question- what she would be doing if not what she is doing today? Her message to all the people just starting their journey is if you’re passionate enough, nothing can stop you, until and unless you decide to lose your passion. So what do you say is more important for true success and fulfillment - DEGREE or PASSION? Sheetal Bairamadigi's coordinates: LinkedIn - https://www.linkedin.com/in/sheetal-bairamadgi-7655507/ Business website - https://crikey.io/ the company mentioned by her Crazylabs- https://www.crazylabs.com/ Host Ehsan’s coordinates- https://www.linkedin.com/in/alimohammadehsan/