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Busting Email Marketing Myths: Unveiling the Truths for Success
Manage episode 424390435 series 3549937
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Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-focus Marketing, as they dive deep into the world of email marketing myths.
In this episode of "Email and Beyond," they dismantle common misconceptions surrounding email marketing and shed light on the strategies that truly work.
Tune in for a myth-busting journey that will reshape your perspective on email marketing.
- The misconception that "Email Marketing is Dead" and why it's about using email in the right way.
- The evolution from batch and blast to personalised, relevant content.
- The value of email as a channel you own, contrasting it with the unpredictability of social media platforms.
- The myth of frequency being the leading cause of unsubscribes and the importance of content quality.
- Breaking down the myth that you can't send emails without opt-ins, especially in the B2B context.
- Subject lines: Debunking the myth that they are the sole determinants of open rates and emphasizing the role of trust and relationship-building.
Listen in and gain valuable insights that will reshape your email marketing strategies for success!
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