How To Build a Music Ecommerce Business With Dan Hubbert of Power Music

Ecommerce Wizards Podcast

Dan Hubbert is an established executive in the music business world and is the CEO and Owner of Power Music. He joined the company after leaving prominent positions at labels such as Columbia, Capitol, and Sony. He grew Power Music into the #1 fitness music company on Apple Music and transformed it into a global leader in pre-choreography videos since his start in 2004.

Dan also serves as a partner for Subtropic Studios, where he focuses on customer strategy through content creation and brand marketing.

In this episode…

The music industry is a notoriously difficult sector within business. Not only is the space crowded with competition, but it is often reliant upon new technology. Keeping up with shifting customer expectations can be challenging, requiring a flexible business model and platform to adjust properly. One company that has managed this tightrope walk is Power Music.

Power Music is a fitness music business that has found much of its success through its unique technology and successful app. Additionally, the team has adapted its ecommerce platform and stayed current to suit its customer base. The end result is an established company that has proven you can thrive within a tough marketplace. Now they show you how they managed it.

Guillaume Le Tual interviews Dan Hubbert, the Owner and CEO of Power Music, on this episode of the Ecommerce Wizards Podcast to discuss their ecommerce platform and the technology that goes into their app. They discuss Dan’s background in business and music and what he brought to the company when he joined. The two then dig into the business’ shift to Magento, their subscription model, and the best tips for growing your own ecommerce company.