Artwork

Contenido proporcionado por The Ecommerce Playbook. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Ecommerce Playbook o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Player FM : aplicación de podcast
¡Desconecta con la aplicación Player FM !

Boost Your Holiday Sales with These Email and SMS Strategies

35:10
 
Compartir
 

Manage episode 443361343 series 2659750
Contenido proporcionado por The Ecommerce Playbook. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Ecommerce Playbook o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season.

Key Takeaways:

  • Data Integrity: Clean up your email data for more effective campaigns.

  • Audience Segmentation: Learn how to personalize your messages using advanced tools like Klaviyo.

  • Shortening Email Flows: Discover why shortening cart abandonment windows is essential during the holiday rush.

  • New Platform Features: Leverage AI-driven features to automate and optimize your campaigns.

  • Cross-Channel Strategy: Use insights from email to improve your paid ad performance.

  • Testing & Tactics: Smart testing to improve engagement and conversions during Q4.

Whether you're running a small business or a large ecommerce store, these expert tips will help you maximize sales during the busiest time of the year!

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
  continue reading

263 episodios

Artwork
iconCompartir
 
Manage episode 443361343 series 2659750
Contenido proporcionado por The Ecommerce Playbook. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Ecommerce Playbook o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Looking to boost your holiday sales? In this episode, Richard and Tommy Lamb, Director of Email and SMS at Common Thread Collective, break down the key email and SMS strategies you need for Black Friday, Cyber Monday, and the holiday season.

Key Takeaways:

  • Data Integrity: Clean up your email data for more effective campaigns.

  • Audience Segmentation: Learn how to personalize your messages using advanced tools like Klaviyo.

  • Shortening Email Flows: Discover why shortening cart abandonment windows is essential during the holiday rush.

  • New Platform Features: Leverage AI-driven features to automate and optimize your campaigns.

  • Cross-Channel Strategy: Use insights from email to improve your paid ad performance.

  • Testing & Tactics: Smart testing to improve engagement and conversions during Q4.

Whether you're running a small business or a large ecommerce store, these expert tips will help you maximize sales during the busiest time of the year!

Show Notes:

  • The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
  continue reading

263 episodios

Todos los episodios

×
 
Loading …

Bienvenido a Player FM!

Player FM está escaneando la web en busca de podcasts de alta calidad para que los disfrutes en este momento. Es la mejor aplicación de podcast y funciona en Android, iPhone y la web. Regístrate para sincronizar suscripciones a través de dispositivos.

 

Guia de referencia rapida