What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start with Email Automation, What Information to Collect When Building an Email List, What KPI's Measure Email Success, How A/B Testing Improves Emails (#335)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk
Topics discussed in this episode:

• How to get started with email marketing automation for ecommerce beginners
• Why email marketing should be a higher priority in your overall marketing mix
• What information to collect when building your email list and why simplicity matters
• How integrating design tools like Canva with email platforms can streamline your workflow
• Why personalization is crucial in email marketing and how to achieve it effectively
• How AI is shaping the future of marketing automation and email campaigns

Links & Resources
Website: https://www.yellowtuxedo.co.uk/
Website MailerLite: https://www.mailerlite.com/a/coffeebreakpodcastYT
LinkedIn: https://www.linkedin.com/company/yellowtuxedo/
Instagram: https://www.instagram.com/yellowtuxedo/
YouTube: https://www.youtube.com/@YellowTuxedo/
Get access to more free resources by visiting the show notes at
https://t.ly/KuBMX

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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