The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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EYL #304: The Story Behind Detroit Vs Everybody - Gucci Collabs, Trademark Battles, & Global Expansion
Manage episode 435227385 series 2480830
Contenido proporcionado por EYL Network. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente EYL Network o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Earn Your Leisure, we sit down with the visionary founders of Detroit Vs. Everybody to explore their journey from corporate jobs to full-time entrepreneurship.
We dive deep into the origin story of this iconic brand, revealing how a chance moment on *American Idol* with Keith Urban wearing their shirt skyrocketed demand.
Learn about the challenges they faced in protecting their trademark from infringement and the key strategies they used to manage international trademarks effectively.
Discover how they secured licensing partnerships, including a major collaboration with Gucci, and the impact the "Detroit Vs. Everybody" song had on their business.
The episode also covers how the brand scaled its operations, including opening a new store in the Detroit airport and purchasing a manufacturing warehouse after a $100,000 order.
Finally, we explore their mission to partner with more African festivals and the co-founder's decision to quit his job after Detroit Vs. Everybody sold out at a Big Sean concert.
#DetroitVsEverybody #Entrepreneurship #TrademarkProtection #LicensingDeals #GucciCollaboration #BigSean #DetroitAirport #BrandGrowth #EarnYourLeisure #BusinessSuccess #InternationalExpansion #AfricanFestivals #AmericanIdol
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
1128 episodios
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Manage episode 435227385 series 2480830
Contenido proporcionado por EYL Network. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente EYL Network o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In this episode of Earn Your Leisure, we sit down with the visionary founders of Detroit Vs. Everybody to explore their journey from corporate jobs to full-time entrepreneurship.
We dive deep into the origin story of this iconic brand, revealing how a chance moment on *American Idol* with Keith Urban wearing their shirt skyrocketed demand.
Learn about the challenges they faced in protecting their trademark from infringement and the key strategies they used to manage international trademarks effectively.
Discover how they secured licensing partnerships, including a major collaboration with Gucci, and the impact the "Detroit Vs. Everybody" song had on their business.
The episode also covers how the brand scaled its operations, including opening a new store in the Detroit airport and purchasing a manufacturing warehouse after a $100,000 order.
Finally, we explore their mission to partner with more African festivals and the co-founder's decision to quit his job after Detroit Vs. Everybody sold out at a Big Sean concert.
#DetroitVsEverybody #Entrepreneurship #TrademarkProtection #LicensingDeals #GucciCollaboration #BigSean #DetroitAirport #BrandGrowth #EarnYourLeisure #BusinessSuccess #InternationalExpansion #AfricanFestivals #AmericanIdol
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
1128 episodios
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