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Ep 424: Whiskey Business and the Return of the Rascal – Scaling Rod Stewart's Wolfie's Whiskey with Duncan Frew
Manage episode 430214853 series 2899866
Contenido proporcionado por DTC Newsletter and Podcast and DTC Newsletter. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente DTC Newsletter and Podcast and DTC Newsletter o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.
Key Insights:
Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.
Product Development: Focused on creating a high-quality product with extensive taste testing and market research.
Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.
Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.
Why Listen?
Learn how to leverage celebrity influence authentically.
Understand the challenges and strategies of rapid international expansion.
Get inspired by unconventional marketing tactics that break through the noise.
Timestamps:
00:00 Introduction and Event Promotion
03:00 Duncan Frew on the Genesis of Wolfie's Whiskey
07:00 Marketing Strategy: Leveraging Rod Stewart's Influence
12:00 Overcoming Challenges in Distribution and Sales
16:00 The Importance of Repeat Purchases in Whiskey Sales
21:00 Innovative and Outlandish Marketing Tactics
25:00 Supporting Retail with Unique Marketing Approaches
30:00 Thinking Globally, Acting Locally in Whiskey Sales
32:00 Personal Advice on Drinking and Selling Whiskey
Hashtags:
#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
528 episodios
Compartir
Manage episode 430214853 series 2899866
Contenido proporcionado por DTC Newsletter and Podcast and DTC Newsletter. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente DTC Newsletter and Podcast and DTC Newsletter o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.
Key Insights:
Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.
Product Development: Focused on creating a high-quality product with extensive taste testing and market research.
Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.
Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.
Why Listen?
Learn how to leverage celebrity influence authentically.
Understand the challenges and strategies of rapid international expansion.
Get inspired by unconventional marketing tactics that break through the noise.
Timestamps:
00:00 Introduction and Event Promotion
03:00 Duncan Frew on the Genesis of Wolfie's Whiskey
07:00 Marketing Strategy: Leveraging Rod Stewart's Influence
12:00 Overcoming Challenges in Distribution and Sales
16:00 The Importance of Repeat Purchases in Whiskey Sales
21:00 Innovative and Outlandish Marketing Tactics
25:00 Supporting Retail with Unique Marketing Approaches
30:00 Thinking Globally, Acting Locally in Whiskey Sales
32:00 Personal Advice on Drinking and Selling Whiskey
Hashtags:
#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
528 episodios
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Similar a DTC Podcast
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…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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