The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Ep 413: Is Your Amazon Ad Account Structure...Shallow? How Over-Automation and a Generic Approach Limits Your Scale on Amazon | AKNF
Manage episode 423559540 series 2899866
Contenido proporcionado por DTC Newsletter and Podcast and DTC Newsletter. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente DTC Newsletter and Podcast and DTC Newsletter o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics.
In this episode, we discuss:
Overcoming Automation Pitfalls: Learn why relying solely on automation can limit your campaign's success and how manual oversight can make a significant difference.
Advanced Segmentation Strategies: Discover how detailed segmentation of keywords and product variations can rapidly scale your campaigns.
Balancing ROAS Goals: Understand how to strategically balance high and low ROAS campaigns to maximize overall performance and capture new customers.
The key takeaway? Moving beyond branded search terms and employing a mix of targeted campaigns, coupled with intelligent automation and manual intervention, is essential for unlocking your Amazon ad potential.
Key Insights:
Automate incrementally with manual oversight for optimal performance.
Segment campaigns deeply to target high-volume keywords effectively.
Balance campaign ROAS to capture new customers and maintain efficiency.
Timestamps:
00:00 - Introduction to Automated Campaigns
04:30 - Common Pitfalls in Amazon Ad Campaigns
09:00 - Effective Use of Automation in Amazon Ads
14:00 - Scaling Campaigns for Large Brands
18:30 - Case Study: Four Sigmatic’s Amazon Ad Strategy
Hashtags:
#AmazonAds #DigitalMarketing #Ecommerce #ROAS #CustomerAcquisition #AdCampaigns #Automation #SEO #MarketingStrategy #Pilothouse #DTCPodcast #AmazonAdvertising #InfluencerMarketing #BrandAwareness #AdOptimization #MarketingTips #AmazonFBA #AdTech #EcommerceMarketing #ContentMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
492 episodios
Compartir
Manage episode 423559540 series 2899866
Contenido proporcionado por DTC Newsletter and Podcast and DTC Newsletter. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente DTC Newsletter and Podcast and DTC Newsletter o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics.
In this episode, we discuss:
Overcoming Automation Pitfalls: Learn why relying solely on automation can limit your campaign's success and how manual oversight can make a significant difference.
Advanced Segmentation Strategies: Discover how detailed segmentation of keywords and product variations can rapidly scale your campaigns.
Balancing ROAS Goals: Understand how to strategically balance high and low ROAS campaigns to maximize overall performance and capture new customers.
The key takeaway? Moving beyond branded search terms and employing a mix of targeted campaigns, coupled with intelligent automation and manual intervention, is essential for unlocking your Amazon ad potential.
Key Insights:
Automate incrementally with manual oversight for optimal performance.
Segment campaigns deeply to target high-volume keywords effectively.
Balance campaign ROAS to capture new customers and maintain efficiency.
Timestamps:
00:00 - Introduction to Automated Campaigns
04:30 - Common Pitfalls in Amazon Ad Campaigns
09:00 - Effective Use of Automation in Amazon Ads
14:00 - Scaling Campaigns for Large Brands
18:30 - Case Study: Four Sigmatic’s Amazon Ad Strategy
Hashtags:
#AmazonAds #DigitalMarketing #Ecommerce #ROAS #CustomerAcquisition #AdCampaigns #Automation #SEO #MarketingStrategy #Pilothouse #DTCPodcast #AmazonAdvertising #InfluencerMarketing #BrandAwareness #AdOptimization #MarketingTips #AmazonFBA #AdTech #EcommerceMarketing #ContentMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
492 episodios
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Similar a DTC Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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continue reading
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continue reading
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continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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