))
Shaping Your Brand's Content Strategy
Manage episode 449435114 series 3544977
Contenido proporcionado por Sana. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sana o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In our previous podcast episodes, we’ve taken a deep dive into defining your brand’s purpose, what problem you're solving, your brand’s values and attributes, your brand’s audience primary and segmented. We’ve also looked at your brand’s story, tone, and positioning.
The next step on this journey is the content strategy. We touched on the importance of selecting the right message for the right channel. And how consistent messaging across all your communication channels is key. Your content strategy brings everything we talked about together. Let's take a closer look..
317 episodios
Compartir
