Episode 16: Varun Alagh, Mamaearth Direct To A Billion Consumers podcast

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Entrepreneur Business Arjun Vaidya

Contenido proporcionado por Arjun Vaidya. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Arjun Vaidya o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

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Episode 16: Varun Alagh, Mamaearth

2+ y ago 35:27

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MP3•Episodio en casa

Contenido proporcionado por Arjun Vaidya. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Arjun Vaidya o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustment as he moved from numbers to names when he set out to get his first few customers. Learn specifically about building a purpose driven brand for the long term and then hyper scaling it! While many have thought that 100 Cr was the upper limit for D2C brands, Mamaearth has shattered this benchmark in less than 4 years.

… continue reading

34 episodios

#Entrepreneur #Business #Arjun Vaidya

Artwork

Episode 16: Varun Alagh, Mamaearth

Direct to a Billion Consumers

published 2+ y ago

Compartir

MP3•Episodio en casa

Contenido proporcionado por Arjun Vaidya. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Arjun Vaidya o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

“Building a brand is a bonfire and not a set of explosions”. In this episode, join Arjun as he talks to Varun Alagh – the man behind one of India’s most celebrated D2C brands - Mamaearth. Hear Varun’s journey as he moved from the corporate world of Coca Cola and Unilever into the uncertainty of building a brand from scratch. Hear about his adjustment as he moved from numbers to names when he set out to get his first few customers. Learn specifically about building a purpose driven brand for the long term and then hyper scaling it! While many have thought that 100 Cr was the upper limit for D2C brands, Mamaearth has shattered this benchmark in less than 4 years.

… continue reading

34 episodios

#Entrepreneur #Business #Arjun Vaidya

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