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Power of the Influencer in Election 2024 with Ryan Davis PeopleFirst

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Manage episode 453700419 series 1171999
Contenido proporcionado por RadioActive. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente RadioActive o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Ryan Davis, the Co-Founder and COO of PeopleFirst, shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters.

We talk about:

  • The value of non-political content creators
  • The trap of preaching to the choir of those who are already interested in the campaign
  • Micro-influencers and the sweet spot for followers
  • Gen Z engagement and building relationships
  • Need for diverse voices to reach those looking for political information

Political vs. Non-Political

https://people1st.substack.com/p/meeting-in-the-middle-political-vs

RFK/Trump used creators to break through

https://disinfoagainstdemocrats.substack.com/p/how-trump-used-rfk-jr-to-harness

Recent Webinar on YouTube

https://www.youtube.com/watch?v=Se2RsJ0Izio&t=1s

Sign up for Webinar Invites

https://people1st.substack.com/

#PeopleFirst #ContentCreators #Influencers #Election2024 #GenZ #Voters

PeopleFirst.cc

  continue reading

108 episodios

Artwork
iconCompartir
 
Manage episode 453700419 series 1171999
Contenido proporcionado por RadioActive. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente RadioActive o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Ryan Davis, the Co-Founder and COO of PeopleFirst, shares insights and analysis about the activities of influencers and content creators in the campaign leading up to the 2024 election. While celebrity influencers have large followings, the voices of local people sharing authentic content about all kinds of interests broke through the noise to reach key segments of voters.

We talk about:

  • The value of non-political content creators
  • The trap of preaching to the choir of those who are already interested in the campaign
  • Micro-influencers and the sweet spot for followers
  • Gen Z engagement and building relationships
  • Need for diverse voices to reach those looking for political information

Political vs. Non-Political

https://people1st.substack.com/p/meeting-in-the-middle-political-vs

RFK/Trump used creators to break through

https://disinfoagainstdemocrats.substack.com/p/how-trump-used-rfk-jr-to-harness

Recent Webinar on YouTube

https://www.youtube.com/watch?v=Se2RsJ0Izio&t=1s

Sign up for Webinar Invites

https://people1st.substack.com/

#PeopleFirst #ContentCreators #Influencers #Election2024 #GenZ #Voters

PeopleFirst.cc

  continue reading

108 episodios

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