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MarTech boost to Google AdTech AI plans?
Manage episode 186221763 series 1149837
Does Google see Marketing Tech and automation as a key part of its plans to introduce more machine learning and artificial intelligence to its advertising platforms.
Last week Google strengthened its relationship with the marketing automation platform Marketo, announcing that Marketo’s services will now be hosted by Google’s Cloud platform, and allowing the Marketo’s users to leverage Google services such as Gmail, Sheets and Hangout Chats for faster marketing content development and deeper engagement with customers and prospects.
The move is seen as Google attempting to close the gap between AdTech and MarTech platforms, as it looks to introduce more machine-based learning and artificial intelligence as a way to optimise its ad services.
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Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com
117 episodios
MarTech boost to Google AdTech AI plans?
Digital Minute – the latest digital marketing news and analysis
Manage episode 186221763 series 1149837
Does Google see Marketing Tech and automation as a key part of its plans to introduce more machine learning and artificial intelligence to its advertising platforms.
Last week Google strengthened its relationship with the marketing automation platform Marketo, announcing that Marketo’s services will now be hosted by Google’s Cloud platform, and allowing the Marketo’s users to leverage Google services such as Gmail, Sheets and Hangout Chats for faster marketing content development and deeper engagement with customers and prospects.
The move is seen as Google attempting to close the gap between AdTech and MarTech platforms, as it looks to introduce more machine-based learning and artificial intelligence as a way to optimise its ad services.
Want to see more videos from Stickyeyes?
Check out our Video Hub: http://www.stickyeyes.com/video Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV.
To get email updates of our latest video blogs, insights and intelligence, sign up to our email updates: http://www.stickyeyes.com/newsletter/
Subscribe to our Digital Minute podcasts:
RSS: http://feeds.feedburner.com/DigitalMi... Itunes: https://itunes.apple.com/gb/podcast/d... Stitcher: http://www.stitcher.com/podcast/stick... Soundcloud: https://soundcloud.com/stickyeyes/set...
Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com
117 episodios
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