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AI, Google's Impact, and the Future of SEO Conferences
Manage episode 450032563 series 3540445
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In this episode, Jim sits down with none other than Brett Tabke, the founder and CEO of Pubcon, a legendary figure in the world of SEO and digital marketing.
We take a trip down memory lane, revisiting how Jim and Brett first met at Pubcon London in 2001, and the pivotal moments at the Citie of York pub that helped shape their enduring friendship.
Brett shares his journey from the early days of informal gatherings discussing search engines to organizing Pubcon, a premier conference that's stayed true to delivering quality content over networking fluff.
We'll talk about the evolution of search engine conferences, dealing with industry challenges, and the often harsh impact of Google updates on businesses.
Plus, we'll explore the future of AI in advertising, the authenticity of AI-generated content, and the dynamic transformations in digital communications and event management.
But it's not all tech talk.
Brett opens up about the personal and financial challenges he faced during the pandemic, the resilience required to keep Pubcon alive, and the significant transformation of the conference landscape.
We'll hear insights on the importance of community engagement, the need for reliable information, and the ever-changing trends in content consumption.
Get ready for a candid and insightful episode filled with industry anecdotes, professional reflections, and a hearty dose of wisdom from one of the best in the business.
Grab your headphones and settle in for another episode of "Bad Decisions with Jim Banks"
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