#123: 10 Key Principles for Captivating Landing Page Headlines

Digital Marketing for Coaches & Consultants

A strong headline on your landing page is crucial as it garners more attention than any other element on the page. It serves as the first impression, influencing whether the reader continues to engage with your content. Additionally, it effectively communicates the purpose of your page.

So, how do you craft captivating headlines for your landing pages? Find out how in this episode with Dr. Terri Levine. In this episode, she underscores the importance of a strong headline on your landing page and outlines ten key principles for crafting compelling headlines that resonate with your audience.

Moreover, she offers practical examples of effective headlines, illustrating how to apply the techniques to your landing page. By following her practical advice, you’ll learn how to craft headlines that not only captivate but also compel visitors to explore further, ultimately leading to increased engagement and success for your landing page.

Watch the full episode on Youtube: https://youtu.be/GvlpleGdWUA

Key Highlights From The Episode:

[01:14] Why a strong headline on your landing page is essential

[01:59] How to write the best headline

[01:03] #1 Ensure it prominently showcases your biggest benefit right at the forefront

[02:28] #2 Ensure it sparks curiosity

[03:10] #3 Make the headline about the visitor

[04:11] #4 Use numbers and statistics

[04:49] #5 When you make claims, keep them honest and realistic

[05:41] #6 Ensure your headline has conviction

[06:15] #7 Convey benefits

[06:28] #8 Make it easy to read and take any words out that aren’t essential

[06:43] #9 Use powerful words in your headline

[07:09] CoSchedule: https://coschedule.com/

[07:45] #10 Call out your specific audience

[08:09] Learn more about headlines from The Conversion Equation: https://bit.ly/3uIWtid

Golden Nuggets:

• The headline on your page is essential because it is read more times than anything else that appears on the page. Additionally, it determines whether the reader keeps reading your page and effectively communicates the purpose of your page. [01:20]

• The best headlines spark curiosity. [02:28]

• The headline should focus on the visitor, not you or your services. [03:10]

• Claims are more believable when supported by real numbers. [04:16]

• The headline should contain a few words and be easy to read. [06:18]

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Want More!?

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