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“There is value in retention marketing" - The Digital Marketing Babes Podcast
Manage episode 307170244 series 2936680
Contenido proporcionado por Amber Lovell & Emily Hanson, Amber Lovell, and Emily Hanson. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Amber Lovell & Emily Hanson, Amber Lovell, and Emily Hanson o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Hosted by Amber Lovell & Alice Rath.
Through study, work, trial and error, Amber and Alice have learnt the skills and tricks necessary to crack the trade and they’re imparting this knowledge with their ever-expanding audience.
They aim to engage, inspire and equip their listeners with the knowledge to break the mould and achieve what we all know they can... Which is absolutely anything they set their mind to.
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This weeks episode is focused on retention marketing: retargeting current users, emailing recent purchasers and app push notifications. Alice and Amber discuss the pros and cons to the different retention marketing methods - because it's not just about email...
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