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How to Unlock Podcasting as a Business Asset ...with Ryan Sullivan
Manage episode 460206595 series 3543566
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Summary
In this episode of Digital Dominance, Jeffro and Ryan Sullivan discuss the potential of podcasts as a powerful business tool rather than just a content medium. They explore who should start a business podcast, the importance of having a strategy, and how to monetize effectively. Ryan shares insights on repurposing podcast content for greater visibility and engagement, as well as strategies for approaching potential guests. The conversation emphasizes the need for planning and intentionality in podcasting to achieve success.
Takeaways
- Podcasts can be a powerful business tool.
- Having a clear strategy is essential for success.
- Account-based podcasting is an effective monetization strategy.
- Repurposing content can maximize visibility and engagement.
- It's important to know your audience and their needs.
- Many podcasts fail due to lack of planning and strategy.
- Engaging content is crucial for attracting listeners.
- Personal outreach can lead to better guest bookings.
- B2B podcasting opportunities are still wide open.
- Consistency and quality are key to podcast longevity.
Chapters
00:00 Introduction to Podcasting as a Business Tool
04:18 Identifying the Right Audience for Podcasts
06:14 Strategies for Monetizing Podcasts
12:48 Repurposing Podcast Content for Maximum Impact
20:13 Approaching Potential Guests Effectively
Links
https://www.linkedin.com/in/sullybop/
https://www.youtube.com/@ryanrsullivan
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