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You’ve Got Mail! Modernizing a Dated Channel - Ryan Ferrier
Manage episode 330941856 series 3302265
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There’s so much digital fatigue – everyone is online, all the time – and the one thing that’s consistent is our physical reality. Direct mail might be something you just associate with junk mail, but it’s increasingly becoming a tool for businesses to reach their consumers outside of the digital space. In this week's episode, Paul sits down with Ryan Ferrier to discuss how a channel that's long been seen as dated can be revitalized to help drive business forward.
Ryan currently serves as COO at Lob, a direct mail automation platform with a goal of automating direct mail and address verification so modern business can move faster. Ryan became COO after serving as CRO for nearly 3 years. His specialty is building growth stage startups as an executive leading revenue growth and business operations. Ryan has been a co-founder and C-Level executive at multiple successful startups with exits to Microsoft, Zynga, and Appen. Follow him on LinkedIn and be sure to follow Paul and Rocket Software.
You can also learn more about Lob here.
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