322: Using Owned Media to Market a PGA Event with Kyle Oland

Destination Marketing Podcast

In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have stepped away from traditional marketing methods to create an unparalleled guest experience. Listen to learn why it’s crucial to understand the life cycle of your consumer and how you can build a pipeline of new customers using owned media.
“One of the things that’s massive for content marketing is building community, and if you can build a community of people that are super passionate about a subject or matter, it’s just going to build them and their support towards what you’re doing. It’s been a really fun ride.” -Kyle Oland
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [e-mail] or visit www.relicagency.com.
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