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Roshni Wikayasinha (Prosh Marketing) - the journey of starting a fCMO agency
Manage episode 363492506 series 2661012
Contenido proporcionado por Destination CMO, Vincent Phamvan, and Caroline Pickens. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Destination CMO, Vincent Phamvan, and Caroline Pickens o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
We love talking to Fractional CMOs on this podcast because they offer unique insights about marketing leadership, and often have a diverse background across industries and business models, giving them a deep perspective on marketing challenges and opportunities. Roshni Wijayasinha fits that description precisely. A marketing leader with more than 15 years of experience in the industry, Roshni is the founder of her own Fractional CMO agency, where she works with startups and growing companies to develop their marketing strategies and drive growth. In this episode, we discuss Roshni's pivot to becoming a Fractional CMO, and what drew her to working with startups in particular. We also explore the various industries she has worked in and the similarities and differences between them. Roshni also talks about her passion for teaching and what led her to become an adjunct professor at a local university.
Follow Roshni on LinkedIn: https://www.linkedin.com/in/roshnimichelle/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
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