Is Going 'LIVE' Really Worth It?

Design Tribe Podcast

Apply to 'Go Live' with me here: https://www.laurenlesley.com/webinar-series/#anchor-link-collaboration

TRANSCRIPT:

Hey, what up fool's Lauren here with Lauren Lesley studio. And today I want to invite you to go live with me on Instagram or in my Facebook group. Now, if you've never gone live before, you may be thinking, what's the point? Or I'm scared to go live. Is it really that great or what's the point of it? And I want to let you know that after researching, I'm doing some market research on sprouts social. The era of live video is it's really here to stay, guys. You really don't want to miss the boat on this piece of content or this type of content marketing. So audiences, they just are, they're really looking for more intimacy. As more accounts look so perfect on Instagram. Live video just gives you this authenticity that just can't be duplicated by photos or, or a descriptions or anything like that. And that's part of the reason why 80% of customers say they'd rather watch a live video from a company rather than read their blog.

So that's pretty crazy. 80% is a big, big number. Um, and at that same time, the ephemeral nature of live video kind of prompts, um, you know, people to feel that FOMO sensation where they're scared of missing out because your live video is only going to be up for 24 hours on Instagram, on Facebook. It'll stay around a little bit longer, but things kind of seem to disappear if you're just looking at the news feed anyway. So, um, Instagram live is normally where I go live, but also I'm open to doing Facebook lives in my Facebook group. Um, and to let you guys know, Instagram, uh, in June of 2018 reached 1 billion monthly active users, which is insane. So if you're trying to grow your design business or your art account on Instagram, there are so, so, so many people that you could be reaching.

And a lot of, um, Instagram lives features include, um, giving priority to live video. So thanks to Instagram's algorithm, which you know, we can all hate the algorithm from time to time, but if you want to kind of play up your strengths of the algorithm than posting live video, we'll place you at the head of your followers feeds. If you're looking for a way to stay top of mind, then when you, you know, when any of your audience opens the Instagram app, they're gonna see your live video first. Um, and live video really promotes increased engagement. So with Instagram, I have a lot of companies respond immediately to client. It's use issues. You can answer questions, um, and just engage with your followers in a more real and authentic way. Live videos also such an amazing way to build relationships. You know, if you're really trying to grow your Instagram account, not just get, you know, as many followers as you can, cause that can be kind of, um, superficial.

But if you really want to build relationships with people on Instagram and build that trust and um, kind of that fan following for your design and artwork, then those face to face interactions are going to be J they're just going to promote so much more trust and people will get to know your personality and it's just way more intimate and it also helps, you know, kind of promote your brand identity. I mean that kind of sounds a little corporate-y but you know, your Instagram account is a good face of your brand. So Instagram live is just such a great way for brands to kind of show their individuality and their personality and it really just brings, you know, the, the person behind the brand or the, the artist behind your artwork or the designer behind your designs. It just really brings all of that to life.

So you should definitely be going live if you're not already. And I know it can be kind of scary, but it's really not that bad once you do it and it's way easier to do it with another person and just have kind of a normal conversation. It's almost just like a phone call. And now that I'm working at home, I I get a little bit lonely. So I wanna be able to talk to other designers and Instagram live. You know, if you're going to be talking to other designers anyway, you might as well get the benefits of the Instagram algorithm while you're doing it and help serve other people that may want to watch and have similar questions or whatnot. So it's definitely easier to go live with another person because you have things that you can just talk about and you kind of forget that other people are watching.

When I've gone live by myself, I do get a little bit nervous, like a hope of not boring you guys and um, I don't know what to talk about next cause you're just kind of talking to a wall in a way. But when you go live with another person, it really is just like a normal conversation. Um, and other people can watch along. So I want to invite you to go live with me. I love going live with people. It's one of my new favorite things to do so you can apply to go live with me on my [e-mail] slash webinar series. So I'll put the link in the description below, be sure to check it and apply to go live with me. I try to go live once a week on Tuesdays, but if that doesn't work with your schedule then I'm opening. I'm open to scheduling on a different day.

So thanks so much guys on be sure to like this video. Leave me a comment if you want to go live with me or if you have questions about live video for designers or for artists, leave me a comment below. I would love to hear from you guys, um, and be sure to check out the design tribe Facebook group, which I also like to go live in my group because it does just promote like more intimacy and it's just a smaller group of designers and collaborating creatives on sharing like small business tips and things like that. So sign up to join the live Facebook group if that applies to you. Um, and I'll see you in the next video. Thanks guys. [inaudible].