Episode 3: Digital Marketing at Google (with Clinton Obura)

Dependent Variable

Episode 3 with Catherine Gitau, Anthony Odhiambo, Clinton Obura & Victor Mochengo is out! One of the main reasons we do this podcast is to challenge African enterprises to think BIG on how they could scale their operations and markets. In this episode we talk about BIG ideas that are being implemented TODAY and also touch on: 1) How difficult it is to sell #dataproducts especially because their value is not readily understood 2) From Kabarak University to Google EU hq! Dealing with impostor syndrome & seeing the future way ahead 3) The purity in #customerintent driven by data products 4) How local companies view #datadriven #technology 5) Why #Marketing heads need to broaden their perspective #digitalmarketing & how to extract value from it 6) Consumers are going #digital fast but the money not so fast, what consumer patterns are shaping up and what a digital #ROI looks like. 7) The privacy conundrum! #GDPR is not a Kenyan (or African) policy but will it influence what will govern us? Hint: #GDPR is a good thing😎 8) The pitch to sell data products i.e #digitalmarketing, #Cloud, #Automl. We give examples of what kind of business problems can be solved using #machinelearning Today 9) What stands in the way of African businesses becoming truly #datadriven? 10) The recipe to solve the #DataScience #talent problem in Africa